Making familiar brands feel new again.

I’m Head of Brand Creative at SurveyMonkey, where I lead a multidisciplinary team across design, motion, video, copy, and brand ops. Over twenty years I’ve led brand through three big company shifts: Meraki’s integration into Cisco, SurveyMonkey’s post-IPO move upmarket, and its return to SurveyMonkey under private equity.

My strongest instinct is holding brand and business performance at the same table: brand health data next to ad performance, building the case for both.